Call me by your name
And my name is...
From the bottom of my heart mind
Fresh stories from a Spanish Copywriter.
-Hey, how are you doing?
-I’m good, how are you?
-Good, thanks. What’s your name?
-Ricky! Yours?
-Amaia.
-Nice to meet you, Amaia.
-So, what do you do for work?
-…
-Hello?
-…
I spent last weekend in the sunny city of Alicante. I went there for a travel event, with few people I knew… and a lot of new faces. So I had to introduce myself quite often.
Name was okay. Where I live was fine too. Hobbies and stuff, all done.
But when I had to explain my work… well things got interesting there.
And this is something I’ve struggle in my personal but also my professional life (if you are reading this, this might happen to you too).
I work in marketing. I write ads, emails and websites. I’m a copywriter. I’m a writer. I’m a content marketer. I’m an editor. I’m a transcreator. I’m a localization specialist. I’m a Spanish copywriter.
After many years on the field, I realized this really doesn’t matter. I’ve take project as copywriter, content manager, localization specialist and more (not saying they are all the same, but in my case I have a diverse background).
You have to keep it in mind, of course, when you create your website or look for work. But most of the time, not even your client will know the difference between a copywriter, a UX writer and an editor.
So put your effort in writing, translating, creating new content. More on the “do”, less on the “think”.
Market-in
Resources to reach your peak level.
💡With more travel and less time spent on the screen, I don’t have any resource this week. Yes, you don’t always need to fill all the gaps.
Outside the desk
Where the magic really happens.
✈️ Last week was a crazy one in terms of traveling. 3 days in Berlin, 2 days in Alicante and just a short stop at home to change clothes (from the 5 degrees in Berlin to the 22 in Alicante).
🌍 In Alicante I start planning some of my 2024 traveling. So far, I have to choose a big trip between Madagascar or Indonesia. Thoughts on that?
🎾 Back in routine, back in playing padel again. If you wanna know who won, ask
Make it global, baby
If you want to work with me, this is the way.
🚀 Want to take your brand to the next Spanish level? Hit the “reply” bottom and let’s talk.
📬 Want to appear in one of the next issues? Let’s see how we can work it out.
Thanks for reading today’s newsletter. If you enjoyed the content, feel free to share it with your workmates, friends, family and pets so we can grow together.
You can also reply to this email and let me know what you think about it. We are in this together, compa.
All the best for the rest of your week,
💙 Ricky from Textonality.com 💙