Don't over train, do overwrite
From my personal experience
From the bottom of my heart mind
Fresh stories from a Spanish Copywriter.
In 2020, I had a clear goal on my head: be a great copywriter. I really pushed for it. I’d wake up early to study the classic American copywriters, writing by hand some of their best headlines and sales letters.
I bought a lot of different online courses and materials, read a lot of newsletters (both in Spanish and in English).
I spent a lot of time working for my clients and even started my own daily newsletter. I got good at it. Really good at it.
In one year I went from copywriter to the lead copywriter in the agency I was working, leading a team of 11 person and running my own projects. I also got a job as a mentor for new copywriters in an online school.
I even created my first (and only) email marketing online course, “Email Marketing Warrriors”.
Over that time, I wrote A LOT. For me, for my clients, for my courses. I got better because 1. I read a lot and 2. I wrote a lot.
But I also lost a lot of time (and money) studying things that I didn’t need at that time. How to scale my business, how to launch new services, technica things…
I’d just say “Well, just in case” and get into another course. Then I realized about my mistake: I was just doing for the sake of doing, not for a real future application.
So now I keep writing a lot, but just train/study for things (work related) that I’ll need in my immediate future.
For example, I have a course about how to write and market a book. I’m not planning to start writing it (for now), so the course is there and I won’t touch it until I really need it.
Market-in
Resources to reach your peak level.
💡I did the same with Notion: spent a lot of time learning how it worked and then I just used it for couple of months. But if you want to know how they work on localization, enjoy this article.
Outside the desk
Where the magic really happens.
🚀 Red Bull arrived in Valencia with an event full of crazy flights… and I was there.
🎸 And this weekend start the festival season for my with the “Festival de les Arts”.
😎 Fun fact: I just started a skin care routine to protect my skin with this (hot) Spanish sun.
Make it global, baby
If you want to work with me, this is the way.
🚀 Want to take your brand to the next Spanish level? Hit the “reply” bottom and let’s talk.
📬 Want to appear in one of the next issues? Let’s see how we can work it out.
Thanks for reading today’s newsletter. If you enjoyed the content, feel free to share it with your workmates, friends, family and pets so we can grow together.
You can also reply to this email and let me know what you think about it. We are in this together, compa.
All the best for the rest of your week,
💙 Ricky from Textonality.com 💙