Focus on "better", not on "more"
Apply this to your work... and your life.
From the bottom of my heart mind
Fresh stories from a Spanish Copywriter.
Last week I wrote about how important it is to work with other profiles, and today I’m finishing up this newsletter in Berlin, with a team gathering going on. Lot of in person meetings, pizza, a nice hotel, some drinks… not bad.
Not bad at all.
When I was planning my year, I checked how 2023 went. And how 2022 and 2021 went, too. And I realized I’ve been doing pretty good in work but also in life. I reached most of my goals and the question was… what now?
My therapist gave me the answer I didn’t want to give: instead of growing (more work, more income, more exercise), stay where you are and enjoy it.
Don’t do more, do enough.
And this works just fine with your marketing and localization work. You probably won’t need more ads on your campaigns, or a longer copy, or a new media. Maybe you just need to do the same, but do it better.
Put time on the first stage (planning, strategical thinking, research) rather than on the last one (deliveries). Create one powerful campaign instead of a lot of small and different angles.
Analyse what works best and what doesn’t work.
You’ll end up spending less time and getting more revenue.
Market-in
Resources to reach your peak level.
💡I wouldn’t say I’m 100% a Digital Nomad, but I’m definitely a remote worker. And what is that? Here the answer.
Outside the desk
Where the magic really happens.
🏋️♀️ One of my 2023 goals with sport was “to have fun with it”. I can proudly say that I manage to accomplish it with CrossFit and is a great feeling.
🍿 I’ve been watching a lot of Spanish movies and series lately (for fun, but is also good for localization). Big shout out to “La Mesías” and “Todos Mienten”.
💌 I’ll say more about this one next month, but I got a great opportunity to work in something I love that involves sport, traveling and friends.
Make it global, baby
If you want to work with me, this is the way.
🚀 Want to take your brand to the next Spanish level? Hit the “reply” bottom and let’s talk.
📬 Want to appear in one of the next issues? Let’s see how we can work it out.
Thanks for reading today’s newsletter. If you enjoyed the content, feel free to share it with your workmates, friends, family and pets so we can grow together.
You can also reply to this email and let me know what you think about it. We are in this together, compa.
All the best for the rest of your week,
💙 Ricky from Textonality.com 💙