How is the weather in your city?
Good or bad can mean very different things
From the bottom of my heart mind
Fresh stories from a Spanish Copywriter.
For the last 3 weeks, I’ve been living in the mountains. And the weather there was unpredictable, the least.
Coming from a Mediterranean city as Valencia, where you can wear shorts since one month ago, it was a bit cold and there were a lot of rain.
From someone from the Netherlands, it was quite hot. For someone from the UK, the rain was okay, not too much.
In a house with people from Mexico, Bulgaria, Scotland, the Netherlands, Brazil, U.S., France or Spain, the talks about the weather were interesting. We could agree on the temperature (since the phone said so)… but nothing else.
Cold or hot? Rainy or not too much? Good or bad?
It depends. And this example is perfect to apply to your localization copywriting.
Don’t assume things and keep the context in mind.
Besides using adjectives, always inform about different things offering objective data. If you say a destination is “cheap”, share some data to reflect it, so the reader from your local market can really understand it. Same happens with the weather (as we talked about), distances (close and far can be anything), crowded, etc.
Market-in
Resources to reach your peak level.
💡UX Writing keeps growing in the localization space and here I found an interesting article about it.
Outside the desk
Where the magic really happens.
🚘 After a 6 hours-drive last Sunday, I’m back at the sunny Valencia. Summer is already here, so will make the best out of it.
🏘️ Good things about colivings is that, while you travel, you are able to keep your routines (in my case: work, nutrition, sport).
📺 Looking forward for the new TV shows from The Lord of the Rings and Games of Thrones. Hype is on!
Make it global, baby
If you want to work with me, this is the way.
🚀 Want to take your brand to the next Spanish level? Hit the “reply” bottom and let’s talk.
📬 Want to appear in one of the next issues? Let’s see how we can work it out.
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All the best for the rest of your week,
💙 Ricky from Textonality.com 💙