Tell me what you read and I'll know who you are
Go to the bookshop and get lost there
From the bottom of my heart mind
Fresh stories from a Spanish Copywriter.
I love to read. And because I loved to read, I start writing. And because I loved writing, I put all my effort to make a living out of it.
It wasn’t fast, it wasn’t easy. It got me to study Journalism and Advertising at university. Then it was the internships, the first (and bad paid) jobs, the first solo projects… and now you can see what I am at Textonality.com
Back to the start, I was (and still am) very passionate about books. My parents had a stationary and I would go with my mum to the distributor and discover thousands of books. I was that kind of kids with a hidden flashlight under the pillow to read at night. And would read my little brothers a book before going to sleep.
For me, books are a great way to travel and to know a country… and since living in New York I’ve seen a really interesting thing
Now now now! If you were here for your localization lesson, is now. Pay attention.
I’ve been in different book stores. I’ve bought some books, too. And I observed that, some of the best spots in these stores are saved for…
…
Business & Self-Development books.
Guys like Tim Ferriss, Tony Robbins, Robert Kiyosaki, Ryan Holiday and all the gang have their own big space, with a lot of copies and a lot of different topics, with marketing of course being one of the top ones.
In Spain? Not really. Self-Development is getting bigger (although more from the mental health side), but the kings are national authors and novels (mistery, historical, romance, etc.).
From this observation you can guess:
The entrepreneur system here is more advanced. People are more interesting in creating and developing their own business or just get better at work (hola capitalism).
In the U.S., anyone knows the authors I mentioned before, even if they are not in the marketing/entrepreneur sphere. In Spain is more of a niche.
Being an author in the U.S. is a natural step for anyone that has been successful at his business, while in Spain the book space is still more for novelists and writers.
If you are an marketing author in the U.S. and want to publish your books in Spain, you’ll have to do more than just translate the book. Your whole strategy (from picking the audience to market the book) should be very different.
Market-in
Resources to reach your peak level.
💡Beluga Linguistics explains here the process to localize an app to different languages.
⚡Have you ever tried the Market Finder tool by Google? It can help you if you are still deciding to open your brand to a new market.
Outside the desk
Where the magic really happens.
🏀 Yesterday a dream came true: I watched my first ever NBA game on site, on the Madison Square Garden. And won’t be the last one.
📖 On the book worlds, I’m dealing with 2 at the same time: on the marketing side, The Pumpkin Plan (perfect for this time of the year). The second one is a memoir of the Pullitzer winner William Finnegan.
🥯 Bagels are not really a thing in Spain, but I loved them! Last weekend, I went to Brooklyn and tried one of the best I ever had.
Make it global, baby
If you want to work with me, this is the way.
🚀 Want to take your brand to the next Spanish level? Hit the “reply” bottom and let’s talk.
📬 Want to appear in one of the next issues? Let’s see how can we work it out.
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All the best for the rest of your week,
💙 Ricky from Textonality.com 💙