Transfer skills from anywhere to your current role
Learn how to master the "Hybrid Localization Copywriter" program
From the bottom of my heart mind
Fresh stories from a Spanish Copywriter.
A new fitness trend has been gaining traction lately: Hybrid training.
Instead of being solely a runner or a gym enthusiast, and instead of choosing between speed, endurance, or strength, this trend encourages you to become a well-rounded athlete.
If you ask me — as someone who’s not a professional in fitness — this idea has been around forever. The industry just gave it a catchy name so they could sell training programs and specialized gear.
One of the key concepts here is “transfer”: how to translate what you work on in the gym into better performance in your running sessions, basketball games, or surfing adventures.
I find this concept incredibly insightful, and it got me thinking about my own “transfers” as a localization copywriter.
I’ve touched on this before: localization copywriters come from diverse backgrounds:
Translation
Marketing
Journalism
Or even completely unrelated fields
No matter where you come from, it’s crucial to transfer skills from your previous experiences into your current role.
Here’s my personal example:
When I worked as a Copywriter Team Lead in a marketing agency, I already had experience leading a group thanks to my eight years as a scout leader.
Now, working for a client in the fitness industry, my sports routines (and passion for basketball) help me generate fresh, relevant ideas.
Living in different countries has also given me a nuanced understanding of the differences between Spain and other cultures, which sharpens my ability to communicate effectively across markets.
Now it’s your turn: think about how you can transfer your unique skills — both personal and professional — into your current role. Strengthen these abilities to become a “Hybrid Localization Copywriter.”
You never know which skill might pave the way for your next success story.
Outside the desk
Where the magic really happens.
🧘♂️ Speaking of sports, I’ve added yoga to my weekly routine. I used to practice it a few years ago, and I’m happy to have picked it up again.
🛒 Last Sunday, I visited “El Rastro,” a local outdoor market known for its eclectic mix of second-hand goods. I ended up buying some vintage postcards from the 1950s.
🍅 In the kitchen, I tried making “pisto” for the first time, and the result turned out surprisingly good!
Make it global, baby
If you want to work with me, this is the way.
🚀 Want to take your brand to the next Spanish level? Hit the “reply” bottom and let’s talk.
📬 Want to appear in one of the next issues? Let’s see how we can work it out.
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All the best for the rest of your week,
💙 Ricky from Textonality.com 💙