So instead of focusing on the "freedom" feature of the campaign, I strength other of the benefits of the product, so the campaign was totally different from the other languages. And I actually made a note to myself so, some months later (when those elections were over and people forgot about it), I could use the freedom concept for my copy :)
What did you end up going for in your proposal? If you’re allowed to share, I’d be fascinated to hear about what you did and any other thoughts behind it 😊
Hi Cathy, for sure!
So instead of focusing on the "freedom" feature of the campaign, I strength other of the benefits of the product, so the campaign was totally different from the other languages. And I actually made a note to myself so, some months later (when those elections were over and people forgot about it), I could use the freedom concept for my copy :)
What did you end up going for in your proposal? If you’re allowed to share, I’d be fascinated to hear about what you did and any other thoughts behind it 😊