What is “Textonality”, Who is Ricky and Why is he writing about localization

✍️ What is Textonality

Text + Personality = The project of my (working) life

I love these little puns and couldn’t help myself when I came up with this one. Textonality is my project: From here, I help global brands to create and localize content for the Spanish market.

Currently I combine my work as an in-house Spanish Copywriter with different freelance projects.

🥸 Who is Ricky

Hello, it's me. I was wondering if after all these years you'd like to meet.

A Spanish guy born in the early 90 and raised in the Mediterranean city of Valencia. A bit nomad, basketball fan and in a long-term relationship with words. He (me) wrote his (my) first book when I was 7 in a try to make his (my) handwrite more understandable.

Since then, he (I) have written copy for TV commercials, weddings, websites, blogs, emails, newspapers, magazine, socks (yes, socks) and even for a pizza box.

🌐Why I write about localization

Keep your brand international. Make your content local.

First of all, because I write about everything.

Going to the point, the first time I worked in localization… I didn’t know it has that name. It was back in 2018 (times fly!) and I was working for a travel and safari company in Cape Town, South Africa. As the Spanish Content Writer, I’d create new content for the Spanish market and adapt some of the copy from the English version.

I enjoyed it. A lot. Even though I didn’t know that was localization.

If we do a bit of time travelling and get to today, I’ve been able to work in dozens of localization projects and learned a lot on the way. From UX Writing to Marketing Campaigns, from PR to On-site Copy, I spend a lot of time every day working with great Localization Managers, Project Managers, Copywriterts, Translators, Editors… and this is my way to share some of these learnings.

Wanna know more?

Easy Peasy.

You can check my website at Textonality.com or send me an email and ask about anything. I always reply 😉