Archive - The Textonality Newsletter

When translation reveals what the original tried to hide

Localization doesn’t just adapt your copy. Sometimes, it exposes it.

Jun 26

What sounds sharp in English often lands flat in every other language

The copy that “just works” in English isn’t always built to travel

Jun 19

Not Everything Needs to Be Fun

Great copy isn’t always witty. Sometimes, it’s just right.

Jun 12

Local Copy Is Not Small Copy

Local copy isn’t the easy part. It’s the part that makes everything else work.

Jun 5

May 2025

The Classic Style Guide Is Not Enough Anymore

Deep dive into how to develop a practical Style Guide for your brand

May 29

Don't just show up to the party

Brands should be brave and be an important part of the party

May 22

Real-Time Localization Marketing

When planning is the best way to improvise and get your audience attention

May 15

Balancing Creativity & Productivity: How I Switch Between Projects

From fortune cookies to finance articles — here's how I stay sharp and productive.

May 8

When a whole country goes black

Spain, 12 hours without electricity and the world keep going

May 1

April 2025

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