Sitemap - 2024 - The Textonality Newsletter

Trends: follow them or don't, that's the question

The skill that will get you to new clients

The power of a good insight (or meme)

One Spanish... or a lot of Spanish?

The best copywriter in the world is not a copywriter

From Shy Translator to Confident Localization Expert

If I wasn't a copywriter...

Editing: the good work that stays in the shadows

If you don't have nothing to say... don't say anything

My way to localization

Same Music, Different Channels: Customizing Your Brand's Voice

If you are okay, use 👌...

A cultural shock you would never guess

Are you a spy? I might be

When transcreation is not enough

When to stop

The way you watch a movie may define you

This is how people is finding love in Spain these days

The right workflow might be unique

Who is your manager?

Involve more teams in your localization process

Make it wrong to make it unique

Perform better localization tests

4 tips to take (and enjoy) holidays

When and how explain your localization work

Holiday localizations

Types of contracts as a localization copywriter

More than writing

Work outside the localization box

Don't over train, do overwrite

Be creative and be repetitive

How is the weather in your city?

Content Creation as a Localization Copywriter

What a good localization copywriter should look like

Even locals didn't understood this translation... and why that's good

Reading will make you a better localizer

IKEA: Localization success beyond marketing

We are doing something innovative

Where are you (workwise) from?

Localizing content without words

When one brand can be many brands

Robots are here... you better treat them right

Invest in travels for your localization career

Sorry, I need my space

Big projects, small steps, great results

Do you need to be creative to work in localization?

How to go hyper-local with your clients

Call me by your name

Focus on "better", not on "more"

You'll never work alone

3 takes about localization for 2024

Find your excuse to talk... and talk